Two Point Two Book Campaign
Two Point Two is a book campaign for the non-profit ProLiteracy in collaboration with Barnes and Noble Classics. The name comes from the statistic that bringing all adults to the equivalent of a sixth-grade reading level would generate an extra 2.2 trillion dollars in annual income for the country. Every book purchased through the campaign will help fund adult literacy programs. I created four custom book jackets in addition to products and a campaign landing page.
Illustrator, Indesign, Photoshop, and Figma. All photos are not mine and are for conceptual purposes only.
The audience for this campaign is educators and intellectuals with a heart for literature and education. As a result, the visual direction for Two Point Two feels mature enough so these books can become a staple in a well-rounded book collection while still retaining a feeling of warmth and empathy.
