British Lawnmower Museum Rebrand
Located in Southport, UK, the British Lawnmower Museum is dedicated to the history and importance of lawnmowers in British engineering history. I conducted extensive research which led to a new visual identity system.
Illustrator, Indesign, Photoshop, and Figma were used for this project. All photos are not mine and are for conceptual purposes only.
This project received an award for best visual identity overall.
The logo mark is an abstracted shape meant to mimic the lines lawnmowers when cutting grass. The concept of the mark is also rooted in the Japanese philosophy of wabi-sabi, which sees the wisdom in natural simplicity. The mark's organic nature reflects this idea, tying into the museum's mission to celebrate the mundane. Within the mark, is the abbreviation of the museum (BLM).
